I was hired by local Tacoma plant shop The Fernseed to create a campaign of images. The theme was “Plants are for everyone”. The goal was to showcase as many different people enjoying plants, since the plant space is very dominantly white females. This doesn’t mean it represents who actually buys the plants, but the plant industry tends to only market to them. So Kat(Owner of The Fernseed) wanted to show that everyone can enjoy and love taking care of plants. We decided to do some colorful backdrops along with a bunch of models. This was probably my most challenging shoot to coordinate to date. We had a few models cancel last minute, along with multiple backgrounds and changing out tons of plants. I’m really happy with this whole shoot and had fun looking through these images. I’d love to work with other plant related businesses to do similar photos. If you like this style of image I’d love to chat!
