This branding photoshoot was for Chris who owns The Merchant Method. Here’s what Chris say’s about her business: “My name is Christine Guillot (GEE-oh, with a hard "G"), and I’m the founder of Merchant Method. I’m a purpose-driven retail consultant who believes that the most valuable lessons are in the not-so-easy moments. The pick-yourself-up, dust-yourself-off, and head-to-the-nearest-glass-of-wine kind of lessons. I’ve had my fair share of those during 19 years as a retail and manufacturing expert, and I know you have too. 

Through my extensive experience in corporate retail, I learned the art and science of cultivating a customer experience that yields sustainable profit margins. A deeper calling to independent retail set me on the path to bring these skills to entrepreneurs across the country. That’s how Merchant Method got its start. ​

I’m a retail consultant who empowers entrepreneurs, helping each client to create their dream business and their dream job. The goal is for these two things — your experience as a leader and your thriving business — to align and support something extraordinary. ”

When we discussed what she was looking for we honed in on not only vibe and colors but also message. She had so many great ideas and I’m really proud of the final product. My favorite thing from the shoot and in getting to know her over our prep was her seriously bright light. She has such a natural beam of positivity and ambition that really impressed me. I loved helping her with this shoot and if you know a business owner in need of help please check out Chris’s work! You can also follow her Instagram HERE. Also if you know any small business owner looking for branding, social media or workshop photos send them my way! My favorite relationships often start from referrals.